| World Trail Conference? |
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| 2011 World Trail Conference |
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| 2010 World Trail Conference |
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| What
is the World Trail Conference? |
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World Trail Conference
The first World Trail Conference was held in Jeju in November
2010. The participants were specialists and representatives
from the world’s trail industry. The purpose was to promote
Green MICE, where the acronym, MICE, stands for meeting, incentive
tour, convention, and exhibition. Co-development of trails in
the world was also discussed. The World Trail Conference has
established itself as the venue to share up-to-date information
and experiences of the world’s trails; and for cooperation and
networking for better development and management of trails.
World Trail Conference Logo&CI
The World Trail Conference was organized and had its first gathering
on Jeju Island, Korea. The conference was inspired based on
the founding spirit of Jeju Olle trails and by gathering the
concerns of the world’s trail institutions. The blue image is
a pony, Jeju’s symbolic animal, and also the symbol of Jeju
Olle. The saddle laid on the back of the pony carries the concept
of the World Trail Conference. Although, a little snail moves
very slowly and quietly, it keeps moving dynamically, creeping
along its way. The slow snail pace of walking symbolizes the
efforts of the World Trail Conference, where the world’s trails
gather pursing sustainable growth. |
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